Master in Marketing

The Master in Marketing* prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.


As part of the Marketing specialisation, master students explore:

• innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost

• e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool

• marketing strategies of international organisations and approaches to a new international market opportunities

• customer-driven marketing strategies in emerging economies

• the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns

• crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur

Skills Acquired


• conceptual thinking, critical analysis, and the implementation of strategic action

• advanced communication and inter-personal skills

• in-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts

• advanced enquiry and research skills, holistic thinking, integration and synthesis

• team working and motivational skills

• inner responsibility and self-inspection skills required for effective leadership.

 

Course Fees

Download the Brochure (~4MB)

Alumni voices

Claudia Chiari

I began my professional career in a Accounting firm in Tuscany, where I am still on the Board of Directors. Later I decided to change my road and moved my career toward the marketing and communication sector from which I felt attracted. Changing direction often requires a lot of time and with no doubts a lot of determination. When I finally decided to look for what I really desired to do in my...

All alumni voices »

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